When running your email campaign do you process and handle your hard bounces?
"What are hard bounces?", I hear you cry.
Hard bounces are caused by email addresses or domain names that no longer exist, or they're unrecognised by the ISP - most likely due to DNS (Doman Name Service) issues. Unlike soft bounces, which are produced by a temporary issue with the recipient's inbox (e.g. mailbox full, out of diskspace etc). Hard bounces indicate the list of addresses used in the email campaign are of poor quality or are not maintained.
If you don't remove the "Hard Bounced" email addresses from your mailing list it could lead to your IP Address being Blacklisted by a number of blacklisting sites and ultimately affecting all of your sent emails.
So the golden rules of email marketing.
Outbound SMTP Server
Prolateral Consulting is in business to put your organisation back in control of your own Information Technology, specialising in information and messaging security, computer forensic services, and disaster recovery planning.
Prolateral Consulting Ltd
Instant Information request