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Email Marketing - Sending your email

We have often been asked, “when is the best time to send an email?” 

Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.  

On Mondays people are still recovering from a hectic weekend, likewise Fridays people are either too busy getting their desks tidy or have already gone into wind down mode ready for the weekend.   

So now we know the best time to email someone, however we also want to avoid the times the spammers send their unsolicited emails to avoid getting lost in the pile of messages.  Spamming trends suggest that spam volumes peek on a Tuesday morning and a Thursday afternoon.  

Also take note of seasonal holidays (Easter, Thanks giving, Christmas, etc.).  It is pointless trying to send an email to someone who is away, only for them to return to a mailbox full of email and your email gets deleted en-mass with the rest.  It is best to target the sending of the email when the person is most likely going to be sitting at their desk.  

In this Series

Don't miss the rest of this series on email marketing. Follow the links below for the full article.

About Prolateral

Prolateral Consulting is in business to put your organisation back in control of your own Information Technology, specialising in information and messaging security, computer forensic services, and disaster recovery planing.

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Prolateral Consulting Ltd
Luton, Bedfordshire, UK
Tel : +44 (0) 8450 763760
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